OOH
SOCIAL
SOCIAL CONTENT SERIES: THE P-IT GIRLS
Diet Coke Cherry will launch “P-it Girls,” a social-first video series bringing the original ‘80s it girls and today’s into a retro conversation pit to trade stories, spill secrets, and sip on a mutual favorite.
ACTIVATION
EXPERIENTIAL
Diet Coke Cherry will partner with Bryant Park to bring iconic ‘80s movies back to the big screen, with a branded concession trailer serving limited-edition cherry collaborations with Runts and Joyride.
DIET COKE CHERRY
Back in Taste
The first time Diet Coke Cherry hit the scene, it was 1986. The stakes were high, the hair was higher, and the flavor became a favorite for decades before disappearing from shelves. Now, it’s back, and it’s giving a whole new generation a taste of an era they never got to experience first hand. Because nostalgia doesn’t only make us miss the past. Sometimes, it makes us want a piece of a past we never lived through.
CW: Sun YieAD: Ashley Myles
Ready, Player Cherry? During these screenings, you can get a taste of arcade fever with Diet Coke’s own retro console game.