Every year, Apple promises the future. Back Market isn’t buying it. So we’re borrowing Apple’s greatest hits, from its language to its launches, and giving that same hype to our refurbished iPhones. Because last year’s iPhone was revolutionary, and it still is.

Why think different when you can think backwards?

OOH

SOCIAL REEL

SOCIAL CAROUSEL

Don’t take our word for it - take Apple’s.

BACK MARKET

Think Backwards

Great steals hide in plain sight.

Look again, then think again.

SOCIAL

ACTIVATION

CW: Sun Yie
AD: Jord K.T.